Making of 2016 Olympics logo

Copacabana beach is the place of one of the most famous New Year celebrations in the World, and it really is one of the most beautiful places to be on the  31st of December. More than 1 million people every year go to Copacabana Beach to watch the Fireworks show at the firs minutes of the new year.

This year, people, especially those who live in Rio de Janeiro, had one more reason to be there: the logo for the 2016 Olympics in Rio de Janeiro has been unveiled at Copacabana beach, on the New Year´s Eve.

A giant TV screen set up on the beach beamed the logo to cheering spectators. Shortly after, a massive flag with the logo was rolled out atop the crowd, who caused the banner to shimmer as the partiers danced underneath it.

“The logo for Rio’s 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration,” said Carlos Nuzman, president of the Rio Olympic organizing committee, “Carioca” being a nickname for Rio de Janeiro’s citizens. “And this transformation, the Games are already bringing to Rio de Janeiro and to Brazil.”

Olympic organizers have said the Rio 2016 brand was created to reflect the city’s culture and represent its natural wonders and joyful residents. The logo was based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.

Nearly 140 agencies participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016’s organizing committee made the final decision, selecting a design created by Tatil, an agency based in Rio de Janeiro.

Here you can watch Rio 2016´s logo Making of, with subtitles in English. Hope you have enjoyed this logo as much as I did.

Making of Rio 2016 from Tátil Design de Ideias on Vimeo.

>>> Read more about Rio de Janeiro on my blog Impressoes de Viagens (In portuguese)


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