Gol Airlines is known in Brazil as the company that made flying possible for most Brazilians.
An airline trip can be one of the most romantic gifts one can get for romantic dates in Brazil, such as Valentine´s Day. This brazilian airline Gol created a simple Facebook promotion to become a major online player in Brazil. In 3 days they turned form 17.000 to 200.000 Facebook fans
Have a look at their story:
Gol - Valentine's Flight from AlmapBBDO Internet on Vimeo.