Surprising campaign at the movies

To promote the launch of a new shampoo and conditioner collection, the brazilian company Natura has partnered with the website Ingresso.com, that sells movie tickets, to create a really innovative ans surprising company.

When someone purchased a movie ticket at Ingresso.com´s website, those who were buying 2 or more tickets were asked if they would  come with a woman to the theater.

If so, they were invited to record a video their webcam, declaring their love for this person and her hair. These videos were shown before the movie session. The result was a fun, surprising and exciting campaign. Watch it here!
 

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