Airbag ad

The new Peugeot 408 focuses on security. To promote this 6-airbags car, Loducca agency in Brazil created an ad that simulates the moment when the airbag inflates. To have this effect, the reader of one of the most known magazines in Brazil, Veja Magazine, had just to punch the magazine page.

I think it is a great way to show how the car is secure, and it will be remembered by many buyers when they think about buying a safe car.
Watch how it worked:



To make this ad possible, the agency found a special material made in China, that made 50.000 little airbags.
Source: http://www.meioemensagem.com.br/home/comunicacao/noticias/20110526Loducca-coloca-airbag-em-revista

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