Mc Donalds helps to save for cool stuff

McDonald's has created a fun and unusual campaign, "Everyone saves for something", for the “2 cheeseburgers for only 1 Euro” promotion.

They partnered with several shops in town (the campaign took place in Budapest, Hungary), and wrapped a lot of cool objects of desire, with the argument that McDonald´s offer is so low that it gives people a change to save for the things they want.

The shop windows turned into interesting touch points.

Watch the video:


Agency: DDB Budapest
source: Direct Daily

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